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Tools used to build great websites
| After the whole dot com boom, more and more businesses are
moving their focus on the Internet. These businesses seeking an Internet
presence have seen the success other companies had with a well-combined
online presence and are trying their best to follow their steps. However,
things are not as simple as building a web site and hoping for the profit
margins to rise significantly overnight. There is a lot of work and technology
that has to be included in an efficient web site for it to be profitable.
On the other hand, if the web site is well built, it is a very effective,
economical and easy to maintain way of advertising your company, your products
and services. Many people that have built a web site for their business
make the mistake of believing that their work is done after they have finished
it. If you want you web site to attract visitors and possible clients, you
have to constantly update it with new and interesting information and to
optimize it as much as you can for the popular search engines.
Building a web site that is indeed effective requires a lot of work, both in its informational side and its graphical part. You should first know very well what kind of web site you want. Do you want it to be an informational site only or do you want to perform business through it. You should also make sure you have enough information about your company and your products to post on the web site for the visitors and potential clients to be able to see. Another important thing you should know is that a site requires constant maintenance and you should see if you have personnel to do this job. Finally yet importantly, you should consider that if owning a web site is necessary for the type of business you are conducting and if you could be better off investing that money into something else.
There are many costs related to owning, developing and maintaining your web site. Beside the initial development fees, you will have to pay for an Internet domain, server hosting and regular maintenance. Depending on what you will be using your web site for, what kind of information you will store on the server and how frequently it will be updated, the costs can vary significantly. For example, a web site used for Internet transactions that holds a vast database will cost more to update and maintain compared to a web site used only to show your products and business information. The server taxes also vary according to what kind of space you require, the amount of available bandwidth and what sort of back-up and protective systems you want for your data.
The prices of the web site construction also should be taken into consideration when deciding on building a web site. If you want a professional team of web developers to create your company’s site, you will pay more than if you do it yourself. However, there are many advantages to assigning a specialized team of web developers: they have a lot of experience in web site construction, they have database, programming and graphic specialists dealing with all the aspects of your web site and they have enough experience to efficiently optimize your site for the most popular search engines.
Assuring that you have enough relevant information to post on your web site is also vital when thinking about building a web site. If you consider that you do not have enough information to make your web page interesting for visitors and to attract many views, you should make out of gathering relevant information a priority. If you do not want to pay a company specialized in maintaining and updating a web site after it has been finished, you might consider employing a person to deal especially with these activities. There are many problems that you can encounter after finishing your site (from informational updating to server and database maintenance) and by employing a specialist can save you some money. Things get complicated if you want to perform online secure transactions through your web site. If this is the case, the web site construction together with the future maintenance will cost you more. The costs will rise because a functional web site has a lot more features and modules compared to a purely informational web page.
If you want to host the site on your own server and only buy the domain
name, your initial costs will be higher as you also have to purchase a
powerful server and the additional Internet connecting devices (networking
equipment are cheaper or more expensive depending on their maker and their
specifications). After you have built a web site, you may want to promote
it and you should include the costs related to the promotional activities.
Things such as online advertising, customer and client e-mailing servicing
and large mail addresses are things that must be included in your cost
calculation. The graphical part of your web site is also very important
nowadays and it is another reason for which you should seek the advices
or services of a web graphic designer. He will design your web site to
be visually attractive and to be bandwidth friendly.
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